My aim with the aesthetics is to translate my concept yet remain familiar and new with the user.
I kept the 'signal off' button on the top, like many alarm clocks and emphasized it's presence by cutting a slant.
The toggle switches shows were the on/off is and were the test switch is.
The time dial is inserted in the front and the solenoid is directly behind. The back is flat and contains a hole for the solenoid. The use of the flat edge will communicate that a flat surface is required for the solenoid to 'peck'.
more information documenting my process is on my PLAY to MAKE blog.